With advances in technology, fundraising online has now become one of the most significant ways for non-governmental organizations (NGOs) to get support from people around the world. Although traditional fundraising methods continue to be effective, such as having offline events and having physical campaigns, online charity provides organizations with an opportunity to find donors in different cities, states, countries, and even continents.

However, many NGOs do not have a digital marketing strategy for collecting online donations, making it difficult to collect donations consistently. Fortunately, improving the amount of money received from online donations does not always require a great deal of money but instead the right tools, building trust with the donor base, and communicating effectively will produce results.

The purpose of this guide is to provide NGOs with different ways that will ultimately lead to an increase in the amount of money received through online donations. By utilizing proven techniques, new technologies, and easy-to-implement improvements, it will enhance the organization’s ability to promote their mission to prospective donors.